Marketing, Sales & Service

Careers focused on promoting and selling products and services, and providing customer support.

11 roles
Cluster overview

What this career cluster covers

Careers focused on promoting and selling products and services, and providing customer support.

Roles included

11 career roles

Review each role to understand typical responsibilities, skill expectations, education routes, growth paths, and demand indicators.

Advertising Manager Brand Manager Customer Service Representative Digital Marketing Specialist E-commerce Manager Market Research Analyst Marketing Manager Public Relations (PR) Specialist +3 more

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Advertising Manager

Commerce
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Develops, implements, and oversees advertising campaigns to promote products or services and reach target audiences.

Brand Manager

Commerce
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Oversees the image and marketing of a product or service, ensuring its success and consistent branding.

Customer Service Representative

Any
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Assists customers with inquiries, issues, and complaints, ensuring a positive customer experience.

Digital Marketing Specialist

Commerce
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Manages and executes online marketing campaigns across various digital channels to drive brand awareness and leads.

E-commerce Manager

Commerce
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Manages and optimizes online sales channels, driving revenue and customer engagement through digital platforms.

Market Research Analyst

Commerce
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Analyzes market conditions to understand consumer behavior, identify opportunities, and assess the competition for businesses.

Marketing Manager

Commerce
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Develops and implements marketing strategies to promote products or services and drive sales.

Public Relations (PR) Specialist

Arts/Humanities
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Manages the public image and reputation of an organization or individual by building and maintaining relationships with media and the public.

Sales Operations Manager

Commerce
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Optimizes sales processes, systems, and data to improve sales team efficiency and effectiveness.

Sales Representative

Any
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Sells products or services to customers, often by building relationships and understanding client needs.

Social Media Manager

Arts/Humanities
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Develops and manages an organization's social media presence, engaging with audiences and building brand community.