Marketing Manager
Develops and implements marketing strategies to promote products or services and drive sales.
Career role details and responsibilities
Develops and implements marketing strategies to promote products or services and drive sales. Marketing Manager sits within the Marketing, Sales & Service career cluster and focuses on applying domain knowledge to practical problems. Students exploring this role should understand the work context, skill expectations, education pathways, and long-term growth opportunities before shortlisting it.
Role details
Develops and implements marketing strategies to promote products or services and drive sales. Marketing Manager sits within the Marketing, Sales & Service career cluster and focuses on applying domain knowledge to practical problems. Students exploring this role should understand the work context, skill expectations, education pathways, and long-term growth opportunities before shortlisting it.
Responsibilities
Conduct market research, create marketing plans, manage advertising campaigns, oversee social media presence, analyze campaign effectiveness, and manage marketing budgets. Typical responsibilities include understanding user or business needs, applying relevant tools and methods, and coordinating with stakeholders. The role also requires continuous learning, quality improvement, and adapting to changes in technology, industry practices, and market demand.
Next Gen career options
Marketing Automation Specialist, AI Marketing Strategist, Influencer Marketing Manager, Customer Data Platform (CDP) Specialist, Growth Hacker.
Pointer: Next Gen career options related to this role
Marketing Automation Specialist, AI Marketing Strategist, Influencer Marketing Manager, Customer Data Platform (CDP) Specialist, Growth Hacker.
Educational institutes
Top 5 educational institutes in India
| Name of Institute | Location | Website |
|---|---|---|
| Indian Institute of Management Ahmedabad | Ahmedabad, Gujarat | https://www.iima.ac.in/ |
| Narsee Monjee Institute of Management Studies | Mumbai, Maharashtra | https://nmims.edu/ |
| Symbiosis Institute of Business Management | Pune, Maharashtra | https://www.sibm.edu/ |
| Indian Institute of Foreign Trade | New Delhi, Delhi | https://www.iift.ac.in/ |
| SP Jain School of Global Management | Mumbai, Maharashtra | https://www.spjain.org/ |
Top 5 educational institutes globally
| Name of Institute | Location | Website |
|---|---|---|
| Harvard Business School | Boston, USA | https://www.hbs.edu/ |
| Stanford Graduate School of Business | Stanford, USA | https://www.gsb.stanford.edu/ |
| London Business School | London, UK | https://www.london.edu/ |
| INSEAD | Fontainebleau, France | https://www.insead.edu/ |
| University of Pennsylvania (Wharton) | Philadelphia, USA | https://www.wharton.upenn.edu/ |