Advertising Manager
Develops, implements, and oversees advertising campaigns to promote products or services and reach target audiences.
Career role details and responsibilities
Develops, implements, and oversees advertising campaigns to promote products or services and reach target audiences. Advertising Manager sits within the Marketing, Sales & Service career cluster and focuses on applying domain knowledge to practical problems. Students exploring this role should understand the work context, skill expectations, education pathways, and long-term growth opportunities before shortlisting it.
Role details
Develops, implements, and oversees advertising campaigns to promote products or services and reach target audiences. Advertising Manager sits within the Marketing, Sales & Service career cluster and focuses on applying domain knowledge to practical problems. Students exploring this role should understand the work context, skill expectations, education pathways, and long-term growth opportunities before shortlisting it.
Responsibilities
Plan advertising strategies, select media channels (digital, print, broadcast), manage advertising budgets, oversee creative development, negotiate media buys, and analyze campaign effectiveness. Typical responsibilities include understanding user or business needs, applying relevant tools and methods, and coordinating with stakeholders. The role also requires continuous learning, quality improvement, and adapting to changes in technology, industry practices, and market demand.
Next Gen career options
Programmatic Advertising Specialist, Digital Media Buyer, AI-Driven Ad Campaign Manager, Chief Growth Officer (CGO), AdTech Specialist.
Pointer: Next Gen career options related to this role
Programmatic Advertising Specialist, Digital Media Buyer, AI-Driven Ad Campaign Manager, Chief Growth Officer (CGO), AdTech Specialist.
Educational institutes
Top 5 educational institutes in India
| Name of Institute | Location | Website |
|---|---|---|
| Indian Institute of Management Ahmedabad | Ahmedabad, Gujarat | https://www.iima.ac.in/ |
| National Institute of Design | Ahmedabad, Gujarat | https://www.nid.edu/ |
| Symbiosis Institute of Business Management | Pune, Maharashtra | https://www.sibm.edu/ |
| Mudra Institute of Communications, Ahmedabad (MICA) | Ahmedabad, Gujarat | https://www.mica.ac.in/ |
| Xavier Institute of Management & Entrepreneurship | Bengaluru, Karnataka | https://www.xime.org/ |
Top 5 educational institutes globally
| Name of Institute | Location | Website |
|---|---|---|
| Northwestern University - Medill School of Journalism, Media, Integrated Marketing Communications | Evanston, USA | https://www.medill.northwestern.edu/ |
| University of Pennsylvania - Wharton School | Philadelphia, USA | https://www.wharton.upenn.edu/ |
| University of Illinois Urbana-Champaign | Champaign, USA | https://illinois.edu/ |
| University of the Arts London | London, UK | https://www.arts.ac.uk/ |
| The University of Queensland | Brisbane, Australia | https://www.uq.edu.au/ |