Marketing

Careers in promoting and selling products or services.

11 roles
Cluster overview

What this career cluster covers

Careers in promoting and selling products or services.

Roles included

11 career roles

Review each role to understand typical responsibilities, skill expectations, education routes, growth paths, and demand indicators.

Advertising Specialist Brand Manager Content Marketing Specialist Digital Marketing Specialist Event Marketing Manager Market Research Analyst Marketing Manager Product Marketing Manager +3 more

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Advertising Specialist

Arts/Humanities, Commerce, Any
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Develops and executes advertising campaigns to promote products or services.

Brand Manager

Commerce, Arts/Humanities, Any
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Develops and maintains a positive image and identity for a brand or product line.

Content Marketing Specialist

Arts/Humanities, Commerce, Any
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Creates and distributes valuable, relevant, and consistent content to attract and retain a clearly defined audience.

Digital Marketing Specialist

Commerce, Arts/Humanities, Any
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Plans, executes, and optimizes online marketing campaigns across various digital channels.

Event Marketing Manager

Commerce, Arts/Humanities, Any
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Plans, executes, and promotes marketing events to drive engagement and generate leads.

Market Research Analyst

Commerce, Statistics, Economics, Any
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Gathers and analyzes data on consumers, competitors, and market trends to help companies make informed decisions.

Marketing Manager

Commerce, Arts/Humanities, Any
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Oversees marketing campaigns, strategies, and team efforts to promote products or services.

Product Marketing Manager

Commerce, Engineering, Arts/Humanities, Any
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Focuses on the marketing and go-to-market strategy for a specific product or product line.

Public Relations (PR) Specialist

Arts/Humanities, Commerce, Any
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Manages the public image and reputation of an organization or individual.

Sales Manager

Commerce, Business, Any
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Leads a sales team to achieve sales targets and manages customer relationships.

Social Media Manager

Arts/Humanities, Commerce, Any
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Manages a company's or brand's presence on social media platforms.