Brand Manager
Develops and maintains a positive image and identity for a brand or product line.
Career role details and responsibilities
Develops and maintains a positive image and identity for a brand or product line. Brand Manager sits within the Marketing career cluster and focuses on applying domain knowledge to practical problems. Students exploring this role should understand the work context, skill expectations, education pathways, and long-term growth opportunities before shortlisting it.
Role details
Develops and maintains a positive image and identity for a brand or product line. Brand Manager sits within the Marketing career cluster and focuses on applying domain knowledge to practical problems. Students exploring this role should understand the work context, skill expectations, education pathways, and long-term growth opportunities before shortlisting it.
Responsibilities
Conduct market research, define brand positioning, develop brand strategies, oversee advertising and promotions, and monitor brand performance. Typical responsibilities include understanding user or business needs, applying relevant tools and methods, and coordinating with stakeholders. The role also requires continuous learning, quality improvement, and adapting to changes in technology, industry practices, and market demand.
Next Gen career options
[ "Brand Storyteller", "Purpose-Driven Brand Strategist", "Digital Brand Experience Manager", "Brand Equity Analyst", "Sustainability Marketing Lead" ]
Pointer: Next Gen career options related to this role
[ "Brand Storyteller", "Purpose-Driven Brand Strategist", "Digital Brand Experience Manager", "Brand Equity Analyst", "Sustainability Marketing Lead" ]
Educational institutes
Top 5 educational institutes in India
| Name of Institute | Location | Website |
|---|---|---|
| Indian Institute of Management Bangalore | Bangalore, Karnataka | https://www.iimb.ac.in/ |
| XLRI - Xavier School of Management | Jamshedpur, Jharkhand | https://www.xlri.ac.in/ |
| SPJIMR Mumbai | Mumbai, Maharashtra | https://www.spjimr.org/ |
| Jamnalal Bajaj Institute of Management Studies | Mumbai, Maharashtra | http://www.jbims.edu/ |
| Narsee Monjee Institute of Management Studies (NMIMS) | Mumbai, Maharashtra | https://www.nmims.edu/ |
Top 5 educational institutes globally
| Name of Institute | Location | Website |
|---|---|---|
| University of Michigan | Ann Arbor, USA | https://umich.edu/ |
| University of California, Los Angeles (UCLA) | Los Angeles, USA | https://www.ucla.edu/ |
| HEC Paris | Jouy-en-Josas, France | https://www.hec.edu/ |
| ESADE Business School | Barcelona, Spain | https://www.esade.edu/ |
| New York University (Stern) | New York, USA | https://www.stern.nyu.edu/ |
- MBA in Marketing or Brand Management
- Bachelors in Marketing or Business
- Masters in Communications or Advertising