Marketing Manager
Develops and implements marketing strategies to promote products or services and drive sales.
Career role details and responsibilities
Develops and implements marketing strategies to promote products or services and drive sales. Marketing Manager sits within the Business Management & Administration career cluster and focuses on applying domain knowledge to practical problems. Students exploring this role should understand the work context, skill expectations, education pathways, and long-term growth opportunities before shortlisting it.
Role details
Develops and implements marketing strategies to promote products or services and drive sales. Marketing Manager sits within the Business Management & Administration career cluster and focuses on applying domain knowledge to practical problems. Students exploring this role should understand the work context, skill expectations, education pathways, and long-term growth opportunities before shortlisting it.
Responsibilities
Conduct market research, create marketing campaigns, manage social media presence, oversee advertising and promotions, analyze campaign performance, and manage marketing budgets. Typical responsibilities include understanding user or business needs, applying relevant tools and methods, and coordinating with stakeholders. The role also requires continuous learning, quality improvement, and adapting to changes in technology, industry practices, and market demand.
Next Gen career options
[ "Growth Hacker", "Content Strategist", "Performance Marketing Specialist", "Marketing Automation Manager", "Customer Experience (CX) Manager" ]
Pointer: Next Gen career options related to this role
[ "Growth Hacker", "Content Strategist", "Performance Marketing Specialist", "Marketing Automation Manager", "Customer Experience (CX) Manager" ]
Educational institutes
Top 5 educational institutes in India
| Name of Institute | Location | Website |
|---|---|---|
| Indian Institute of Management (IIM) - Ahmedabad | Ahmedabad, Gujarat | https://www.iima.ac.in/ |
| Symbiosis Institute of Business Management (SIBM) | Pune, Maharashtra | https://www.sibm.edu/ |
| SP Jain School of Global Management | Mumbai, Maharashtra | https://www.spjain.org/ |
| Narsee Monjee Institute of Management Studies (NMIMS) | Mumbai, Maharashtra | https://nmims.edu/ |
| Amity University | Noida, Uttar Pradesh | https://www.amity.edu/ |
Top 5 educational institutes globally
| Name of Institute | Location | Website |
|---|---|---|
| University of Pennsylvania (Wharton) | Philadelphia, PA, USA | https://www.wharton.upenn.edu/ |
| Northwestern University (Kellogg) | Evanston, IL, USA | https://www.kellogg.northwestern.edu/ |
| INSEAD | Fontainebleau, France | https://www.insead.edu/ |
| ESSEC Business School | Cergy, France | https://www.essec.edu/ |
| University of California, Berkeley (Haas) | Berkeley, CA, USA | https://haas.berkeley.edu/ |
- Intermediate (Commerce/Arts)
- Bachelor of Commerce (B.Com) with Marketing Specialization
- Master of Business Administration (MBA) in Marketing